Blog post by Kimmo Rautanen, Executive Manager, MediaCity.
I will confess. I like money. More specifically, I like sound return on investment. Not so much for the money itself, but for what it signifies. In a world of commercial interests and globalized business, a world where metrics matter to a lot of people, ROI is one of the most indisputable metrics around.
A couple of weeks ago I had the pleasure of talking at the Documentary Campus Masterschool in Cologne. I’d been asked to speak about things transmedia (which is a term I still find myself using, not for pitching but definitely in my own development work) and multiplatform, and how to use these methods and ways of thinking to engage with an audience in a fruitful way. I thought I’d share part of what I was talking about, which ties into things I’ve written about earlier on this blog.