Audience engagement on the rise

Adam Sigel was tasked with leading the one week Writer’s Room workshop that Torino Film Lab held at MediaCity’s premises in Vasa, Finland 10-16 June. Adam is a writer, producer, content strategist and content creator from LA. He's worked with Disney Online, Sony and Steven Spielberg and is currently manager and owner at Cutbait Productions, working on multiplatform and transmedia projects.

One of Adam’s favorite subjects is the question of audience engagement; how to achieve meaningful audience engagement, how to foster positive co-creation and how to use different media adequately to achieve this. So, how does he view audience engagement in a media world where the audience is becoming more and more important and pro-active?



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