Last week I read a good post by Jay Bushman on ”6 expert tips for multiplatform content creators”. One of the points stood out to me in particular – the need to throw out the manual and think in new ways regarding platforms and tools and possibilities. For Jay, this is about looking at platforms in new ways and about using different platforms in ways they were not necessarily intended to be used in.
The omnichannel customer experience was discussed at a workshop organized on Monday by VTS in Helsinki, where MediaCity's Susanne Hägglund presented her work on Digital Purchasing Paths. We've progressed from multi channel to omnichannel experiences, where the user does business regardless of time and place, continuously, and oftentimes through mobile supported shopping in physical stores. One local example is signing up for shopping locally grown, often organic, food directly from farmers in the area.
Klas Backholm is a postdoc researcher at Åbo Akademi University. His field is journalism and crisis psychology. Currently he is a researcher in the European RESCUE project, “Researching social media and collaborative software use in emergency situations”. [Phew!]
Klas, what is RESCUE?