MediaCity is participating at MIPFormats and MIPCube in Cannes. At MIPFormats Simon Staffans was selected to the pitching competition where he will present the project "Which One Out". Simon is also a regular writer for the MIPBlog where he wrote a post called "Five Golden Rules for Format Pitching Success". Simon's blogging about transmedia has gained a lot of readers among MIP participants and also globally among developers and producers. Simon will also be speaker at MIPFormats at the MIPTV Wrap Up session.