MIPTV, MIPFormats and MIP Digital Fronts - a reflection

Things seemed a bit quieter this time around. Where there’s usually a throng of busy TV industry people, elbows being of better use than feet for propelling oneself forward, this time there was ample space almost everywhere.

On the other hand the new incentives from the MIP-organizers – the MIP Cube and the MIP Digital content – did their part to make sure that the ones who actually was there were, for once, on the cutting edge of what’s happening content-wise in the world of entertainment and audience engagement today.


Staff presentation: Taking the user's stand

Susanne Hägglund is a linguist, who dreamed of becoming a florist but eventually transformed herself into a social scientist. She is enjoying it to the bone, as she finds something truly thrilling in the elusiveness of postmodern society. She is driven by understanding how things work and why people act as they do.

The user´s advocate


For those about to embark on something transmedia, we salute you

The year has started briskly with a number of articles talking about 2014 as the year of the tipping point. Finally the audience is in place (granted, it has probably been in place for quite some time already) but even more crucially, the entertainment industry is poised to take advantage of this, by moving into the creation of story worlds and franchises in an even bigger way than before.


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