When Latitude released their ”Future of Storytelling II” research report last year, some things stood out as pretty exceptional to me. One of them was that of all the people they’d talked to – mostly tech-savvy persons in Brazil, the US and the UK – a total of 94% said they wanted storytellers to actively move their narratives into the real world as well. I.e., the screen is no longer enough; stories should touch you physically as well, be a part of the world around you. This, for me, is exciting stuff.
Things seemed a bit quieter this time around. Where there’s usually a throng of busy TV industry people, elbows being of better use than feet for propelling oneself forward, this time there was ample space almost everywhere.
On the other hand the new incentives from the MIP-organizers – the MIP Cube and the MIP Digital content – did their part to make sure that the ones who actually was there were, for once, on the cutting edge of what’s happening content-wise in the world of entertainment and audience engagement today.