The storyteller evolved - the fluid and authentic validator

A couple of weeks ago I had the pleasure of talking at the Documentary Campus Masterschool in Cologne. I’d been asked to speak about things transmedia (which is a term I still find myself using, not for pitching but definitely in my own development work) and multiplatform, and how to use these methods and ways of thinking to engage with an audience in a fruitful way. I thought I’d share part of what I was talking about, which ties into things I’ve written about earlier on this blog.


Three advice on pitching

I’ve been pitching things for over a decade – from ready-made shows to interactive concepts, from television formats to transmedia projects. I’ve pitched to all kinds of people; investors, buyers, jurys, collaborators, colleagues… you name it.


Thinking beyond screens

When Latitude released their ”Future of Storytelling II” research report last year, some things stood out as pretty exceptional to me. One of them was that of all the people they’d talked to – mostly tech-savvy persons in Brazil, the US and the UK – a total of 94% said they wanted storytellers to actively move their narratives into the real world as well. I.e., the screen is no longer enough; stories should touch you physically as well, be a part of the world around you. This, for me, is exciting stuff.


Yvonne Backholm is in a summer mood and ponders the power of storytelling

Foto: Sören Andersson

Maybe it is the light summer nights or sitting by the midsummer bonfire sharing stories with friends that has inspired me to think about storytelling. I know for sure that I got inspired by the people from Torino Film Lab, who visited MediaCity and our event MindClub a few weeks ago to reflect on the role of storytelling in business and in our region´s energy cluster.