We are living exciting times in the field of UX

Fun, Fast, and Fundamental was the slogan of the Nordic (and beyond) forum for Human-Computer Interactionists, NordiChi. In his keynote, legendary Don Norman (http://www.jnd.org) noted that one adjective in particular has played a prominent role. Fast is well researched and gladly, iterative testing allowing for learning fast and frequently has made its way into ordinary research processes. However, neither fun nor fundamental boast of abundant theories.


MediaCity's User Experience research featured in new book

Our colleagues Researcher Annika Wiklund-Engblom and Method Developer/CUA Joachim Högväg contributed in a recently published book. The book title is "Current Trends in Eye Tracking Research", and is edited by Mike Horsley, Natasha Toon, Bruce Knight and Ronan Reilly. They wrote a paper on our User Experience research titled "The Quest for Integrating Data in Mixed Research: User Experience Research Revisited".  The book is published by Springer.


Staff presentation: It´s all about a good user experience

Joachim Majors is a usability and user experience professional at the Content Testing team of MediaCity, and he is one of five Certified Usability Analysts in Finland.  He is currently working with three different projects in the fields of web, mobile applications and print media.

I work with both commercial projects and research projects within Åbo Akademi. Thanks to the diverging tasks I can improve my own expertise and bringing in important business contacts to the university


EnergyVaasa + DigiVaasa = bäst!

Det är med spänning vi får ta del av energiambassadören Pentti Itkonens resa runt jorden och hans berättelse om hur Vasa-företagens innovationer erbjuder moderna, hållbara lösningar på många energiproblem. Det är med stolthet vi Vasabor kan konstatera att vi har Nordens största energikluster och livskraftiga företag med starka marknadspositioner på den globala arenan.


SXSWedu Tuesday

Future 15 sessions. Of course my focus was on my session. I had the privilege of being the first one out. To my surprise the ballroom got packed and the audience really seemed interested throughout the presentation. Comments afterwards were overwh...


SXSWedu, day one.

The first day of SXSWedu was a bit of a disappointment for me. Maybe I chose the wrong sessions, which would explain all the enthusiastic twittercomments I read from other sessions, but somehow I lacked the engagement from the audience. Todays men...


Vår personal har blivit certifierad

HFI’s certifieringsprogram validerar MediaCitys expertis inom användarcentrerad design och analys.
MediaCity i Vasa har de senaste 10 åren arbetat med frågor kring användarvänlighet och användarupplevelser. ”Vi har tagit fram nya metoder och arbetssätt för att förstå användarens behov och kunna tillgodose dem i olika tekniska eller mediala tillämpningar.” berättar Sören Andersson på MediaCity.


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